777up Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 777up ("777up", "we", "us", "our") collects, uses, stores, discloses, and protects the personal data of individuals ("you", "Player", "User") who access or use the 777up online casino platform available at 777up.app and any associated mobile or web applications (collectively, the "Platform").

777up is committed to protecting your privacy and processing your personal data responsibly, transparently, and in full compliance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and the issuances of the National Privacy Commission (NPC).

By registering an account or using the 777up Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, please discontinue use of the Platform immediately.

2. Personal Data We Collect

777up collects the following categories of personal data:

3. How We Collect Your Data

777up collects personal data through the following means:

• Direct collection: Information you provide when registering an account, completing KYC verification, making deposits or withdrawals, or contacting our support team.
• Automated collection: Technical and usage data collected automatically when you access the Platform, including through cookies, web beacons, and server logs.
• Third-party sources: Identity verification data from KYC service providers; fraud and AML screening data from compliance partners; payment data from GCash, PayMaya, BPI, BDO, and Metrobank.
• Publicly available sources: Information from government databases or public records used to verify your identity or comply with legal obligations.

4. How We Use Your Personal Data

777up processes your personal data for the following purposes and on the following legal bases:

• Account management: To create, maintain, and administer your 777up account (contractual necessity).
• Identity and age verification: To confirm you are at least 21 years of age and eligible to use the Platform under Philippine law (legal obligation).
• Payment processing: To process deposits and withdrawals via GCash, PayMaya, BPI, BDO, Metrobank, InstaPay, and PESONet (contractual necessity).
• Regulatory compliance: To comply with anti-money laundering (AML), counter-terrorism financing (CTF), and PAGCOR reporting obligations (legal obligation).
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, cheating, and unauthorized access (legitimate interest).
• Responsible gaming: To monitor gameplay patterns and enforce responsible gaming tools such as deposit limits, loss limits, and self-exclusion (legal obligation and legitimate interest).
• Customer support: To respond to your inquiries, complaints, and support requests (contractual necessity).
• Marketing communications: To send you promotional offers, bonuses, and platform updates, where you have provided consent. You may withdraw consent at any time.
• Platform improvement: To analyze usage patterns and improve the 777up Platform's features, performance, and user experience (legitimate interest).

5. Sharing Your Personal Data

777up does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your personal data with the following categories of recipients only to the extent necessary:

• Payment processors: GCash, PayMaya, BPI, BDO, Metrobank, and other payment service providers to facilitate transactions.
• KYC and compliance providers: Identity verification and AML screening service providers engaged to fulfill our regulatory obligations.
• Game software providers: Third-party game developers and live dealer studios whose games are hosted on the 777up Platform, to the extent required for game operation.
• Regulatory authorities: PAGCOR, the National Privacy Commission, the Anti-Money Laundering Council (AMLC), and other Philippine government agencies where required by law.
• Law enforcement: Philippine law enforcement agencies where disclosure is required by court order, subpoena, or applicable law.
• Professional advisors: Legal counsel, auditors, and accountants bound by professional confidentiality obligations.

All third parties with whom 777up shares personal data are required to process such data in accordance with applicable data protection laws and are prohibited from using it for any other purpose.

6. Cookies & Tracking Technologies

777up uses cookies and similar tracking technologies to enhance your experience on the Platform, maintain session security, and analyze usage patterns. The types of cookies we use include:

• Essential cookies: Required for the Platform to function correctly, including session management and security tokens. These cannot be disabled.
• Analytics cookies: Used to collect aggregated, anonymized data about how players use the Platform, helping us identify areas for improvement.
• Preference cookies: Used to remember your settings and preferences, such as language and display options.
• Security cookies: Used to detect and prevent fraudulent activity, bot access, and unauthorized login attempts.

You may control non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the 777up Platform. 777up does not use third-party advertising cookies or behavioral tracking cookies for external advertising networks.

7. Data Retention

777up retains personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Our general retention periods are as follows:

• Account and identity data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in compliance with AML and PAGCOR record-keeping requirements.
• Transaction and financial data: Retained for a minimum of five (5) years from the date of the transaction, as required by the Anti-Money Laundering Act.
• Communications and support data: Retained for three (3) years from the date of the communication.
• Technical and usage data: Retained for up to twelve (12) months, after which it is anonymized or deleted.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymized in accordance with 777up's data disposal procedures.

8. Data Security

777up implements appropriate technical and organizational measures to protect your personal data against unauthorized access, accidental loss, destruction, alteration, or disclosure. These measures include:

• SSL/TLS encryption for all data in transit between your device and our servers.
• Encryption of sensitive data at rest, including financial information and government ID data.
• Role-based access controls limiting employee access to personal data on a need-to-know basis.
• Regular security audits, vulnerability assessments, and penetration testing.
• A documented data breach response plan, including NPC notification procedures within 72 hours of discovering a breach that poses a real risk to data subjects.

9. Minors

The 777up Platform is strictly intended for individuals aged 21 years and above. 777up does not knowingly collect personal data from persons under the age of 21. If we become aware that personal data has been collected from a minor, we will immediately close the associated account, delete the data, and, where appropriate, report the matter to relevant authorities.

If you are a parent or guardian and believe that a minor has registered on 777up, please contact us immediately at the details provided in Section 13 of this Policy.

10. International Data Transfers

Some of 777up's service providers and game software partners may be located outside the Philippines. Where personal data is transferred to recipients in other countries, 777up ensures that appropriate safeguards are in place, including contractual data protection clauses consistent with NPC requirements, to ensure your data receives an equivalent level of protection as it does under Philippine law.

777up will not transfer your personal data to countries that do not provide an adequate level of data protection without first obtaining your explicit consent or implementing appropriate contractual safeguards.

11. Exercising Your Data Rights

To exercise any of your rights under the Philippine Data Privacy Act of 2012 — including the right to access, correct, delete, object to processing, or port your personal data — please contact 777up's Data Protection Officer (DPO) using the contact details in Section 13.

777up will respond to all verified data subject requests within fifteen (15) business days of receipt. We may request proof of identity before processing your request to prevent unauthorized disclosure of personal data. In complex cases, the response period may be extended by a further fifteen (15) business days, with notice provided to you.

If you are not satisfied with 777up's response to your data rights request, you have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines.

12. Changes to This Policy

777up reserves the right to update or modify this Privacy Policy at any time. Where changes are material, we will notify you by email or by posting a prominent notice on the Platform prior to the change taking effect. The "Effective Date" at the top of this Policy will be updated accordingly. Your continued use of the Platform after the effective date of any revision constitutes your acceptance of the updated Policy.

13. Contact & Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data by 777up, please contact our Data Protection Officer:

For complaints to the Philippine National Privacy Commission, visit the NPC's official channels. 777up cooperates fully with NPC investigations and inquiries.